Senior Copywriter

Senior Copywriter

Be the spark that brightens days and ignite your career with TTEC’s award-winning employment experience. As a Senior Copywriter working hybrid in Bogota, Colombia, you’ll be a part of bringing humanity to business. #experienceTTEC 

Our employees have spoken. Our purpose, team, and company culture are amazing and our Great Place to Work® certification in Colombia says it all!

What You’ll Do

As a Senior Copywriter, you will play a pivotal role in shaping our brand voice and producing high-quality content that engages, informs, and converts. You will work closely with our marketing, design, and sales teams to create cohesive messaging across various platforms, including web content, blogs, case studies, whitepapers, emails, and social media. The ideal candidate has a strong understanding of B2B marketing, exceptional writing skills, and a strategic mindset.

You'll report to the Creative Director.

During a Typical Day, You’ll

• Develop and execute high-quality, persuasive copy for a range of B2B marketing materials, ensuring consistency with the brand voice and messaging.
• Collaborate with marketing strategists to create compelling campaign concepts and messaging frameworks that align with client objectives.
• Produce engaging content for web pages, blogs, email campaigns, digital ads, and social media channels designed to drive traffic and conversions.
• Research industry trends, target audiences, and competitor strategies to inform content direction and ensure relevance.
• Edit and proofread content to maintain quality and ensure accuracy, clarity, and compliance with brand guidelines.
• Mentor and guide junior copywriters, providing feedback and fostering a collaborative team environment.
• Monitor and analyze content performance metrics, making recommendations for improvement based on data insights.
• Stay current with B2B marketing trends, tools, and best practices to continuously enhance our content strategy.

What You Bring to the Role

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• 5+ years of experience in copywriting, preferably in a B2B setting, with a strong portfolio showcasing your writing skills.
• Excellent communication skills, both written and verbal, with a keen eye for detail and an ability to adapt tone and style for different audiences.
• Proven ability to think strategically, connect ideas, and create narratives that resonate with business professionals.
• Experience with SEO best practices and digital marketing strategies is a plus.
• Strong organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment.
• Proficient in using content management systems, marketing automation tools, and collaborative platforms.

What You Can Expect

• Supportive of your career and professional development 
• An inclusive culture and community-minded organization where giving back is encouraged 
• A global team of curious lifelong learners guided by our company values 
• Ask us about our paid time off (PTO) and wellness and healthcare benefits 
• And yes... a great compensation package and performance bonus opportunities, benefits you'd expect, and maybe a few that would pleasantly surprise you (like tuition reimbursement)

Visit https://mybenefits.ttec.com/?manual for more information. 

About TTEC 

Our business is about making customers happy. That's all we do. Since 1982, we've helped companies build engaged, pleased, profitable customer experiences powered by our combination of humanity and technology. On behalf of many of the world's leading iconic and hypergrowth brands, we talk, message, text, and video chat with millions of customers every day. These exceptional customer experiences start with you. 

TTEC is proud to be an equal opportunity employer where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. TTEC embraces and is committed to building a diverse and inclusive workforce that respects and empowers the cultures and perspectives within our global teams. We aim to reflect the communities we serve, by not only delivering amazing service and technology, but also humanity. We make it a point to make sure all our employees feel valued, belonging, and comfortable being their authentic selves at work. As a global company, we know diversity is our strength because it enables us to view things from different vantage points and for you to bring value to the table in your own unique way.