Senior Salesforce Administrator
Summary
The Senior Salesforce Administrator is a key driver within the EU CRC Salesforce Administration team, dedicated to optimising the Salesforce ecosystem across Ford’s European hubs. Serving as a strategic link between Ford management and IT, this role leads post-deployment support and continuous platform evolution. The Senior Salesforce Administrator will translate operational needs into technical solutions, implementing high-impact configuration updates that enhance efficiency and empower our contact center teams throughout Europe.
Responsibilities
Salesforce Administration & Integration
Lead the setup, administration, and ongoing optimization of the Salesforce CRM platform
Work with Pro Tech Team to develop and implement end-to-end system integrations between Salesforce and third-party applications
Collaborate with IT and operations teams to maintain seamless data flow and system connectivity
Build and maintain custom objects, validation rules, workflows, Flows, and approval processes
Ensure platform stability, security, and alignment with business requirements
Manage system configuration changes and maintain documentation standards
Workflow & Automation
Design and optimize workflow automations and approval processes to support sales and marketing efficiency
Manage assignment rules, email alerts, and process automation to streamline business operations
Leverage automation tools including Flows, Process Builder, and Assignment Rules to reduce manual effort
Continuously evaluate system performance and recommend improvements to enhance productivity
Identify opportunities for automation and implement solutions that drive operational excellence
Reporting & Analytics
Build and maintain custom dashboards and reports to track key business metrics
Partner with stakeholders across teams to ensure data-driven decision-making
Create executive-level reporting and insights for leadership visibility
Implement analytics best practices and ensure data accuracy across reports
User Management & Training
Manage user access, roles, and permission sets in alignment with data security policies
Provide ongoing user support and troubleshooting for platform-related issues
Champion Salesforce best practices and drive continuous improvement in user engagement
Act as the primary point of contact for Salesforce-related questions and requests
Act as second level of support for EU SF Admins
Act as mentor for EU SF Admins
Liaise with US Jira team to develop best practice for Jira queries
Work closely with the Learning and Development team to build training of new functionality or system changes
Partner with Salesforce dedicated trainer to provide guidance and support to agents in use of the Salesforce application
Data Management & Governance
Oversee data import/export, deduplication, and data quality initiatives
Implement and maintain data governance frameworks to ensure data integrity
Establish data standards and policies across the Salesforce environment
Monitor data quality metrics and implement corrective actions as needed
Education
Salesforce accredited
Undergraduate University degree or relevant experience
Experience
5 years (mid-level) experience as an administrator and data analyst across multiple CRM
Salesforce experience essential
Jira experience is preferred, but not essential if experience with other IT ticketing systems can be
demonstrated
Skills
Demonstrated knowledge and experience across multiple CRM
Ability to articulate user needs and to communicate with developers as required.
Quick thinker and ability to take initiative
Excellent problem solving and analytical skills
Organised and able to navigate through multiple requests across several communication
channels (teams, slack, Webex etc.)
Ability to work in a team environment as well as autonomously
Good communication skills
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