Strategic Campaign Marketing Consultant - Detroit, MI in Detroit, MI, US at TTEC

Date Posted: 8/6/2018

Job Snapshot

Job Description

ttec Consulting’s Insights Practice is looking for a ‘Marketing Consultant’ focused on managing client relationships by providing value-added marketing consulting services. This person will identify and conduct data-driven projects and analyses that help our clients meet their marketing objectives most effectively. The role also involves providing strategic direction on the development of marketing campaigns, including targeting strategy, value proposition development, and post-program performance evaluation.
We combine human insight and the speed of technology to transform our clients’ interactions with their customers. Advanced analytics of the customer experience and customer interactions is our expertise.
Check out our website below to learn more about what we do and how we help our clients.
https ://  
What you’ll be doing :
An important part of this role is conducting business analysis that drives and informs strategic recommendations. This hands-on role includes : developing marketing treatment measurement plans, spreadsheet / financial analysis, data interpretation and presentation, and coordination with internal/external data teams.
  • Provide strategic marketing consulting to Fortune 500 clients
  • Identify opportunities to improve / optimize marketing program performance
  • Develop marketing campaigns that align with client goals, including targeting recommendations, test & learn opportunities, offer construction and attribution and financial forecasts( proforma)
  • Conduct post-program analysis of marketing programs with a focus on providing data-driven marketing insights and recommendations
  • Actively contribute to and manage analytically-oriented projects from inception to delivery, including client communication, internal team management, and the packaging / presentation of deliverables
  • Manage client relationships and identify opportunities to grow those relationships
  • Manage competitive vendor partner relationships
  • Occasional travel < 5%

What you’ll bring to us :
The candidate we are seeking will possess in-depth marketing experience, with a solid understanding of direct marketing, CRM, and analytic concepts. Demonstrated leadership skills, including project management and client management, are required. An ability to turn data into insights and recommendations is critical. The ideal candidate will have the ability to think analytically (to mine the data), creatively (to develop program ideas), and strategically (to deliver business results for our clients).
  • 5 years of hands-on experience evaluating direct marketing programs or other business / financial analysis.
  • Analytic thinker with a proven ability to interpret analytic output and translate data into insights and marketing recommendations
  • Experience in conducting database analytics / data-driven marketing with solid understanding of CRM concepts and practices
  • Experience developing detailed specs to extract data from large-scale customer databases, files or datasets or possess the ability to write code to extract key data by oneself
  • Demonstrated management experience in at least one of the following areas : project management, client management, staff management
  • Previous work with customer segmentation schemes and customer value analysis a plus
  • Superior proficiency with Excel and PowerPoint expected
  • Experience in SAS and/or Tableau a plus
  • Business, economics, or quantitative methods background required
  • Automotive industry experience preferred
  • Graduate degree preferred

What skills you’ll need :
  • Strong verbal and written communication skills including experience presenting analytical results to a client or client team
  • Comfortable working in a team-oriented, deadline driven environment
  • Strong attention to detail expected

Who We Are :
ttec is a pioneer in customer experience, engagement and growth solutions. Our 40,000 employees serve customers in more than 80 countries and 50 languages across social, mobile, and digital channels.   We utilize a holistic approach, applying solutions from our four customer experience segments—Consulting, Technology, Care and Growth—to help companies provide an amazing experience to their customers, inspire customer loyalty, and grow their business. Our employees live by a set of customer-focused values that guide relationships with clients, their customers and each other.
What We Offer :
  • Performance equity, variable incentive bonus plan, 401K company match 
  • Employee recognition programs, professional development, tuition reimbursement
  • State of the art technology which allows for seamless global connectivity
  • Learning and career growth opportunities via our global footprint
  • Flexible schedules, top notch campus with on- site café and sunny patio
  • Rich wellness program and health incentives



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