Consultant, Marketing Analytics in Tempe, AZ, US at TTEC

Date Posted: 5/19/2018

Job Snapshot

Job Description


General Summary :

Under minimal supervision, this position collects and analyzes data for client programs.  The position operates as a leader and mentor for stats model construction, modeling variable qualification processes, data validation, and predictive modeling techniques.  This position defines and generates marketing models, prepares and presents findings to management.  This position participates in the design and maintenance of marketing databases, data integrity and reporting systems. This position works directly with client support to provide analysis, creative feedback and recommendations relating to sales, operations or marketing activities.

Essential Duties & Responsibilities :

Analysis : This position has the authority to identify patterns and meaningful relationships in the data, develop predictive models and present findings that can be effectively communicated to the client and to all levels of management within TTEC.
o   Benchmark current performance – review and analyze existing models and business KPIs.
o   Analyze business goals and business results to optimize target metrics such as sales conversion rates, outbound dials/calls handled, AHT, AOV, Service cost reductions, etc.
o   Lead project coordination – develop, communicate and track implementation plan and deliverables
o   Launch and Measure – implement analytical tests, perform quantitative and qualitative analysis, measure results against benchmarked KPI’s
o   Test and Refine – conduct A/B testing, evaluate business rules to results, reset benchmarks as necessary
o   Work with marketing, sales, and operations to identify areas for growth and expansion of online customer support programs; email, knowledgebase and CRM
o   Analyze and interpret statistical data in order to identify significant differences in relationships among sources of information.
o   Apply sampling techniques or utilize complete enumeration bases in order to determine and define target groups/populations to be modeled.
o   Design research projects that apply valid scientific techniques and utilize information obtained from baselines or historical data in order to structure uncompromised and efficient analyses.
o   Evaluate sources of information in order to determine any limitations in terms of reliability or usability.
o   Evaluate the statistical methods and procedures used to obtain data in order to ensure validity, applicability, efficiency, and accuracy.
o   Examine probability and inference in order to discover mathematical bases for new or improved methods of obtaining and evaluating numerical data.
o   Plan data collection methods for specific projects, and determine the types and sizes of sample groups to be used.
o   Process large amounts of data for statistical modeling and graphic analysis.
o   Report results of statistical analyses via power-point, including information in the form of graphs, charts, and tables.
o   Develop an understanding of marketing and sales data fields to which statistical methods are to be applied in order to determine whether methods and results are appropriate.
o   Prepare data for processing by organizing information, checking for any inaccuracies, and adjusting and weighting the raw data.
o   Supervise and provide instructions for workers collecting and tabulating data.

o   Aggregates and creates metadata via ETL processes for use in statistical modeling environments

TTEC requires all employees hired in the United States to successfully pass a background check and depending on location and client program a drug test, as a condition of employment. TeleTech is an Equal Opportunity Employer.

Notice to external Recruiters and Recruitment Agencies : TTEC (formerly TeleTech) does not accept unsolicited headhunter and agency resumes. Headhunters and recruitment agencies may not submit resumes/CVs through this web site or directly to any employee. TTEC (formerly TeleTech), and any of our subsidiaries, will not pay fees to any third-party agency or company that does not have a signed agreement with TTEC (formerly TeleTech).
Employment Requirements : TTEC (formerly TeleTech) requires all employees hired in the United States to successfully pass a background check and depending on location and client program a drug test, as a condition of employment. TTEC (formerly TeleTech) is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.